A University-Utility Collaboration to Study Consumer Responses to Electronic Notifications

This project partners with an electric utility to conduct field experiments that explore how new technologies interact with energy programs to enhance residential demand-side load management.  Using a previously tested information nudge - providing consumers with information on peer comparisons of electricty use - we will address three research questions: 1) Can utilities use electronic notifications to nudge consumers to reduce their electricity usage?, 2) How does residential consumer participation in conservation programs affect their consumption? and 3) To what extent do consumers reduce consumption from financial savings compared to non-financial considerations?

Sponsor: Alfred P. Sloan Foundation via the E2 Project: Energy Efficiency Research

Amount: $213,254


  • Tanga Mohr, Economics
  • Toddy Cherry, Economics
  • Dave McEvoy, Economics
  • Janet Miller, AEC
  • Jason Hoyle, AEC
  • New River Light and Power 
energy usage graph
Published: Aug 13, 2019 4:51pm